Challenge

With a limited budget for ad content due to a brand relaunch just months away, as the Head of Digital + Content Strategy, I created an interim solution for paid social ads using existing video, influencer content, and fresh copy.

I brought paid social creative back in-house to strengthen brand voice, increasing traffic by 20% within the first 3 months, and conserving budget for more influencer content campaigns that helped us build our asset library for ads.

Role

• Copywriting, script writing

• Overseeing brand voice

• Creative direction with Graphic Designer

• Content matrix direction to streamline delivery of paid media copy and creative assets