Between 2015 and 2021, as the Digital Marketing Manager and later Senior Content Strategist, I hired and worked closely with creative agencies, freelance videographers, and animators to craft videos for Freshpet.

These videos ranged from internal sales materials, and training videos for retailers, to snackable content for paid and organic social. Below are some examples of content made specifically for paid and organic social, driving year-over-year site traffic growth and achieving 70% average video completion rates.

*Formatted below in 16x9 for portfolio.

Role

• Art + creative Direction (on-set and remote)

• Copywriting

• Scriptwriting

• Video production (overseeing from brief, pre-production to editing)