Challenge

The Simple app encourages daily actions, like logging movement, tracking hydration, and learning about nutrition to help users build sustainable weight loss habits. But without accountability, many struggled to stay engaged.

Enter Coach Avo, an AI smart coach designed to keep users on track. Through daily check-ins, it provided personalized progress recaps and tailored actions to support their goals.

I partnered with our Science team, including our in-house health coach and dietitians, to craft Coach Avo’s voice. Working closely with our Product Manager and UX Designer, we designed a streamlined conversation flow that delivers real weight loss guidance and personalized, adaptive feedback. The result? A chatbot that intuitively responds to users’ energy levels and lifestyles while providing key wellness insights and daily recap stats to keep them on track.

Role

• Content Designer

• UX Writer

• Shaping Avo’s voice, tone, and messaging

• Conversation flow design with UX Designer

Tools

• Figma

• FigJam

• Chat GPT