Dr. Loretta Skincare
Ad content
Challenge
With a limited budget for ad content due to a brand relaunch just months away, as the Head of Digital + Content Strategy, I was able to create an interim solution for paid social ads using existing video, influencer content, and fresh copy.
Role
Copywriting, scriptwriting
Overseeing brand voice
Creative direction with graphic designer
Content matrix direction to streamline delivery of paid media copy and creative assets
