Portfolio
A bit of what I do
Brand Simple
Category health tech, wellness, nutrition
Content design system development + copy guideline expansion
Countless hours saved rehashing the same writing inconsistencies and component issues in Slack—over and over again.
Brand Dr. Loretta
Category skincare, e-commerce
Paid ad copy + video content on a budget
How do you whip up new ads with a brand relaunch sucking up creative budgets? See how we did it using what we had, plus fresh copy.
Brand Freshpet
Category CPG, pet, food, nutrition
The Anti-kibble campaign
What happens when pet parents have been sold the idea that kibble is the only way to go? We challenge the way they think about pet food.
Product copy samples
Brand Multiple
Category CPG, pet, food, nutrition, skincare
Tags copywriting
Improving a key e-commerce landing page
Brand Dr. Loretta
Category skincare
Tags UX writing, copywriting, content strategy
Video content samples
Brand Freshpet
Category CPG, pet, food, nutrition
Tags content strategy, art/creative direction, project management, script writing, copywriting
UX writing samples
Brands Simple
Category health tech, wellness, nutrition
