Services
“Working with her was like having a magic wand.”
Content Strategy
Brand Voice Development
Brand Identity and Content Niches
Copy Guidelines
Content Calendars
UX Writing
Microcopy for Mobile + Web + CMS
User Flow Design
Content Design Systems / Guides
Chatbot Conversation Design
Internal Knowledge Bases
Copywriting + Editing
Landing Page Copy
Product Copy
Email + SMS Content
Currently taking hourly and contract clients
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What it’s like to do work together
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Working with Karina was always the easiest part of my job. She’s quick to respond, easy to talk to, and manages her work independently. Unlike others who just focus on word count, Karina truly understands UX copy—she makes every word count and never confuses the user. She also takes the bigger picture into account, suggesting improvements beyond just the text. In short, Karina isn’t just a writer—she’s a real partner in the design process, and our projects benefited greatly because of her.
Anton Filonov, UX Designer @ Simple App
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As Freshpet's lead content strategist for several years, Karina was a powerhouse for generating creative concepts that drove business. Whether she was developing viral video concepts for the holiday campaigns, producing high-performing creative for our multi-million dollar digital marketing campaigns, or coming up with headline-grabbing stunts or brand experiences, Karina was never at a loss for incisive, differentiated thinking. I could always trust her to be the voice of the consumer, and guide our marketing toward on-brand executions that spoke the language of real pet parents.
Steve Elwell, Director of Digital Marketing @ Freshpet
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I had the pleasure of collaborating with Karina on developing a comprehensive style and brand guide for our team. She played a pivotal role in shaping the guide, working seamlessly with both the copywriting team and other stakeholders to ensure consistency and clarity across all content. Karina’s care and attention to detail throughout the project were truly appreciated and played a key role in the successful outcome.
Mariane Héroux Potter, Operations and Project Manager @ Simple App