Simple App
Content Design System
Challenge
Simple was struggling to present consistent copy, components, and guidelines on how to write about features across the app or in marketing materials. We had a bad habit of telling users to log items in their “Activity Tracker” when its actually called the “Movement Tracker.” Or we would inaccurately explain to users where to find certain features.
The reason? Not to be intentionally annoying, but because the writers were misinformed, and existing brand guidelines were outdated or overlooked. Everywhere you went, there were small but glaring moments that were bound to confuse or frustrate users. I led the creation of a new Content Design System, as well as fresh guidelines for product features. The result? Every writer could speak the same language—finally.
Role
Lead UX Writer
Content Designer
Brand Voice
Liaison between Product, Design, Copy, and Brand teams
Samples
Presenting early stages of our system
“[Karina] played a pivotal role in shaping the guide, working seamlessly with both the copywriting team and other stakeholders to ensure consistency and clarity across the app and marketing content. Karina’s care and attention to detail throughout the project were truly appreciated and played a key role in the successful outcome.”
