UX Writing samples
There’s so much that goes into a user experience. But we won’t get into the weeds here. These are just some general samples to get a taste of some UX flows and more.
Payment + error flow
Dating app empty state
Dr. Loretta skincare dynamic reward bar
Building loyalty engagement
The team wanted to bring more activity to their Loyalty Program. My solution was to create an announcement bar at the top of marketing emails that would dynamically showcase how many active points a loyalty member had at that moment in time. Alternatively, those without active points or Loyalty profile would receive a message saying they didn’t have any points to give them a nudge. We were able to increase subscriptions, and boost weekly reward point earning.
Messaging for those with points in their Rewards account
Messaging for those with zero Reward points or no profile