Who’s on the other line

About

Where I’ve been

I’m an independent content strategist with 10+ years of experience helping wellness, skincare, and science-backed brands simplify complex ideas into content that hits. I’ve led content at companies like Dr. Loretta skincare, Freshpet, and Simple, a nutrition-tracking app.

My sweet spot is turning technical or clinical information into digestible, engaging messaging that builds trust and loyalty—the stuff that pulls brand ambassadors off the street.

Where I’m at

Now I partner with brands to shape their content strategy, brand voice, and user experience in a way that drives clarity and conversion.

In general I love working with all sorts of value- and purpose-driven brands with products that matter. I also love helping personal brands and content creators find their unique voice and land on regular content that feels authentic—free of imposter syndrome.

FAQs

  • We’ll likely collaborate and keep track using Google Docs and Notion.

    I also have experience with Wordpress, Shopify, Squarespace, Figma, Miro, Photoshop, Canva, Jira, Asana, Trello, and so much more.

    Have preferred tools? I’m nimble.

  • Depends on a few things. Keep in mind I want to dig into your brand, maybe do a full content audit, or do research. That can take time before a finished product arrives. In any case, we’ll cover timelines early on.

    That said, I’m efficient. If we have an ongoing relationship or monthly retainer, I’ll be able to work faster—I’ll know your brand and be an extension of your team.

  • I’m free for meetings Monday–Thursday, 8 am–3 pm EST, and available via email or Slack through Friday. But when we work together, we’ll establish what works for us both.

  • Damn right. I’ve been making content since I was 8 years old—writing blogs, hacking my MySpace profile to align with my personal brand, and building way too many Britney Spears fan sites.

    I’ve sort of been doing the same thing to this day.

  • Yep. And I hope you’ll think so too.

    I’m a chill extrovert low key obsessed with human behavior and just vibing with people. I’m told I’m easy to talk to—I’m that person at the party unpacking big stories with strangers.

    While I won’t force you to get deep in your feelings with me, it’s easy for me to find things in common with my collaborators and seek ways to get all the strategic answers I need, so I can get to work!

Ready to call in back up?

Let’s see how I can help