Social content strategy

In 2014 Cargo Cosmetics still lacked a strong social presence and brand awareness. A clear brand voice and look needed to be developed for the beauty company.

Playful font choices, bright colors, watercolor textures and on-trend messaging helped to bring their voice to life for their younger demographic. Content series such as educational make up tips, "Get the Look" and "LOVING," assisted in organizing their content calendar but was also used to inspire, engage and drive traffic to product.

Role

• Brand Voice Development

• Copywriting

• Graphic Design