Freshpet

Influencer Direction

As Senior Content Strategist at Freshpet I led Influencer Marketing efforts with an “Always On” approach, having a steady pulse of influencers big and small in different verticals talking about hero recipes throughout the year. Brand guidelines, brand education, and content suggestions were provided for each campaign, but each creator was given creative freedom to talk about their own experiences with Freshpet. The goal was to provide the public with authentic reviews through our paid partnerships. Secondarily these partnerships gave Freshpet regular content and a growing visual library for our editorial calendar.

Involvement

• Creative Direction

• Influencer Strategy

• Brand Voice

• Project Management

• Agency Management

Examples below from 2018-2021