The work
Brand Dr. Loretta
Tags content strategy, creative direction, project management, script writing, copywriting
Skincare ads on a budget
How do you whip up new ads with a brand relaunch sucking up creative budgets? See how we did it using what we had, plus fresh copy.
Brand Freshpet
Tags content strategy, creative direction, project management, script writing, copywriting
The Anti-kibble campaign
What happens when pet parents have been sold the idea that kibble is the only way to go? We challenge the way they think about pet food.
Brand Freshpet
Tags content strategy, creative direction, project management, script writing, copywriting
Video Content Samples @ Freshpet
I spent 7 long years at a pet food company, and had the opportunity to manage the production of some fun videos. Let me brag…
Brand Simple
Tags content strategy, project management, content guidelines
Content design system development + copy guideline expansion
Countless hours saved rehashing the same writing inconsistencies and component issues in Slack, over and over again.
