Freshpet

Fresh Start campaign

No matter the age, no matter the breed, no matter the circumstance, all dogs and cats deserve a Fresh Start in life. That’s why Freshpet wanted to start an annual donation initiative to give the Freshpet community a chance to vote for their favorite rescue/shelter organizations to win monetary grants. We raised over $500k for rescues in 4 years. The videos below showcase the evolution of animated videos and creative between 2019-2021 supporting the Fresh Start campaign. We used these assets across paid and earned channels in order to engage our pet parent community and beyond.

Role

• Creative Direction

• Scriptwriting

• Overseeing storyboards to ensure animation was on-brand each year

• Working closely with agency partner from brief to post-production