Freshpet

Storytelling business growth

Freshpet was growing fast between 2019 and 2020. To be able to carry the demand of fresh pet food growth, the brand needed to build an extension of their existing “Kitchens,” also known as the production facility making Freshpet recipes daily, and build a whole new location in Ennis, Texas. For these two big milestones I was tasked to work with Public Relations to tell this story to greater company, investors, and key press. As the Senior Content Marketing Strategist at Freshpet, I led creative direction and video production of these two video projects.

Involvement

• Creative direction

• Scriptwriting

• Video production/project management on-site

• Videographer location and talent arrangement