Freshpet
Zoomies with Rainn Wilson
Challenge
With COVID-19 keeping everyone tethered to their homes, the Freshpet team had to cancel a big in-person event and find a new way to connect with the Freshpet community. We wanted something our beloved pet parents could look forward to on social during a time when the news was exceptionally ominous.
Solution
We decided to move our annual Fresh Start campaign earlier in the year so pet parents could nominate, vote, and help Freshpet grant select rescues and shelters monetary donations. Those donations would be used for medical expenses, adoption assistance, volunteer needs, and more.
The twist? We would announce Fresh Start with comedian and actor, Rainn Wilson, over an exclusive Zoom conference call just for pets.
Role
Produced and led scriptwriting for event
Hosted event with Rainn Wilson
Content development and editing for social
Results
In the end, we had over 1000+ participants on the call, 100M+ impressions with 230 earned media stories, and we increased our rescue nominations by 80%.