Pet Parents, Oversharing podcast

“Pet Parents, Oversharing,” hosted by comedians and best friends Kaity Reagle and Andrea Shapiro, unpacks the awkward stories, from the catastrophic failures, and the fluffy feel-good moments of redemption. Each episode gives a behind-the-scenes look at what real life with a pet is like from the thousands of nicknames you have for just one pet, to dreadful 💩 stories. This podcast crafted by Freshpet was an opportunity to test a new medium for content outside of paid podcast advertisements and sponsorships. As Senior Content Marketing Strategist, I produced this podcast with our agency partner, Digital Surgeons.

Rated 4.9 on Apple Podcasts.

Role

• Co-production – theme research, ideation, and writing of 7 episodes for the first season of Pet Parents, Oversharing

• Interviewing, securing, and coaching talent

• Creative direction alongside Agency Partner

• Social - organic and paid strategy with Director of Marketing

Note: Ultimately, rights to produce season 2 of the podcast were given to hosts to continue on after department goals shifted after 2018.