Freshpet

Holiday Feast video

At the end of 2014, Freshpet was itching for a way to cast a wide net in terms of awareness. We partnered with Shareability to craft a holiday video that would turn heads with relatable and hilarious characters seating around a table for a feast you’d never forget. Freshpet's "Holiday Feast" later became a legacy with sequel videos in 2015 and 2016. The video ultimately garnered over 55 million total views across Facebook and YouTube during the 2014 holiday season, with 99% of those views being organic.

Role

  • Digital + Social Strategy

  • Content Production 

Brand: Freshpet
Agency Partner: Shareability
Press Highlights: Mashable, Adweek, Good Morning America, Today Show, Buzzfeed, Huffington Post, People and Time.

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